Your Social Marketing Play Book!

Social Marketing

Do You Want To Know How To Use Social Media to Grow Your Online Business?


Do You Want To Know Exactly What To Say On Social Media… To Help Your Business?


Do You Want To Know How To Strike Up Conversations To Arouse Their Curiosity?


​​​​​​​Then this social media play book will be of help.


RULES

There are 3 basic rules that you need to keep in mind when prospecting on Social Media.

​​​​​​​Rule #1 Always make friendship your main goal.

When interacting with someone, don’t worry about how you’re going to get them to enrol. Just focus on having an enjoyable conversation. Always treat people as special individuals if you want them to join you in your business.

Rule #2 People are always asking WIIFM… What’s In It For Me

So keep the focus on THEM – Their dreams, Their Problems. If you can position your opportunity as a solution to a problem that THEY are facing, or the way to fulfil their dreams. They will be ready and excited to check it out.

Rule #3 Always take the stance that what you offer is VALUABLE!

Treat it as such and NEVER spam or send unsolicited information! You are more valuable to the people you approach than they are to you. You have the key to money and freedom.

​​​​​​​Remember do not be a salesman (or woman) be your natural self. Have conversations. Edit and adapt these scripts to make them sound like YOU. Use words that you normally use and keep things real.


PEOPLE

On Social Media there are 3 different types of people that you’re going to be prospecting and showing your business to.

YOUR WARM PROSPECTS

Your warm prospects are the people that know who you are.

YOUR LUKE WARM PROSPECTS

These are people that you’ve randomly become friends with because you either friend requested them or you accepted their friend request. Basically acquaintances on social media.

THE COLD PROSPECTS

These are people you have not connected with at all. They don’t know you exist.

DO NOT UNDER ANY CIRCUMSTANCES:

Send any business or funnel links or information in the first message.


The play is to send a series of 3 different messages and allow each message to work in the prospects mind and serve its purpose.

Look them up BEFORE you send the first message. Take a look at the person’s profile and find out a bit about them. You can do this easily by checking out their ‘About’ Section. Do they look like someone you want to work with or have as a customer? What do they currently do for work? Where do they live? What are their interests?


MESSAGE #1

The Goal of Message #1 is to strike up the conversation. That’s it. That’s it. That’s all you want at this stage. You want them to interact with you.

So here’s something you could say:

"Hey (their name), what's up?

I noticed we're friends here on Facebook (or other sites) and we haven't chatted for a while. I noticed that your profile says …you work for (x) in (x),… that you're living up in (where they live), … you’re interested in (X).

Is that correct?

You - work in, up in, interested in (X)?"

So obviously this would be a message for someone that you haven’t chatted with or built a relationship with yet.

If you were talking to a friend that you know a little more, you might ask them what’s been keeping them busy these days to start the conversation.

Now you wait until they respond back.

​​​​​​​DO NOT send Message #2 until they respond back. What if they never respond back? Still DO NOT send them message #2.


MESSAGE #2

(ONLY send after you get a response back from Message #1) The Goal of Message #2 is to see if your prospect is OPEN.

You want THEM to ask YOU for more information.

Here’s something you could say:

"That's awesome John. I’ve heard that work in (X) is getting harder to come by. I was actually hoping you would say you were in stable work because I have a business project that I'm expanding there.

I'm doing some work in your neck of the woods... Would you be open to connecting more regarding a side income/hustle project, if it didn't interfere with what you are already doing?"

"That's awesome John. I visited (X) for the first time last September and I loved it. I was actually hoping you would say you were still there because I have a business project that I'm expanding there.

I'm doing some work in your neck of the woods... Would you be open to connecting more regarding a side income/hustle project, if it didn't interfere with what you are already doing?"

"That's awesome John. I’ve heard that (X) is a great pastime/hobby/interest . I was actually hoping you would say you were into (X) because I have a business project that I'm expanding that would give you more money to spend on (X).

I'm doing some work in your neck of the woods... Would you be open to connecting more regarding a side income/hustle project, if it didn't interfere with what you are already doing?"

Now you wait until they respond back.

DO NOT send Message #3 until they respond back. What if they never respond back? Still DO NOT send them message #3.

​​​​​​​Note: If they say ‘What is it?’ refer to message #3.


​​​​​​​MESSAGE #3

(ONLY send after you get a response back from Message #2) The Goal of Message #3 is to direct them to your funnel. Remember: You operate your business as a professional and you want to control the conversation and questions.

Here’s something I would say after they say that they’re open:

"That's great. You’ll get more information at this webpage. Take a look and see if it fits your criteria. Maybe it will or maybe it won’t.” Send a link to your funnel.

What if they ask what is it? Don’t give details EVER.

So if they ask what it is, You could say something like this:

"I'd love to get into details here, but it would be like trying to give you a haircut over the internet. I wish I could, but it's impossible. I like to keep business a little more professional than a Social Media interaction. The webpage explains it all. And there’s no pressure then for either of us.” Send a link to your funnel.

What if they message back and say not interested!

You could say something like this.

“No problem, I completely understand… perhaps now is not the right time and indeed it may never be right for you. And that’s OK. Just in case you are a little bit curious as to what it was I’ve include a link.”  Send a link to your funnel.


​​​​​​​Super Simple Right?!

I promise you, that if you follow this message flow when reaching out and connecting with people on Social Media, you’re going to have a lot of people visiting your funnel. Who then become interested and excited about what you have to offer. You’ll also look way more professional!


Other Facebook conversations – adapt for other social sites.

“Hey [NAME]. Saw we’ve been FB friends for a while but that we haven’t talked before [or in a while if you have chatted previously]. I’m working on being a better Facebook friend and wanted to reach out. Tell me a bit about yourself?”

Then add something you’ve seen on their profile…some examples:

“Looks like you work in a cool place.”

“Looks like you live in a cool place.”

“Looks like you like to travel?”

“Looks like you have adorable grandkids too that you are proud of

“Your dog/cat is CRAZY cute!! What’s his/her name?”

Once the conversation is opened, wait for them to respond. If they don’t respond in a couple of days, you can contact them again by just sending a question mark or by asking if they have seen your message.

If they still don’t respond after a couple more days, you’d probably be better to unfriend them. Because you want people who will actually talk to you on your friend list! You only have room for have a maximum of 5,000 connections and it’s easy to fill that up before you know it!

You can mix it up and send the above message as a voice message or a video message within messenger!


Next, find something you can connect on and just talk without an agenda.

Ask simple, non-probing questions to get started so they don’t feel like they are being interviewed.

Here are some easy, generic conversational questions: Build your unique questions from making observations on their profile.

“I see you live in (X) I have never been there, but have some friends in that area/have visited that area. Is it starting to warm up for spring yet for you?”

“You’re in (LA ) I spent some time there for work. Have you ever been to the Stinky Rose restaurant in Beverly Hills?” [Look for restaurants in their area]

“You’re a nurse, right? While I’m no longer practicing, I used to be too! What is your specialty?”

“Your kids are adorable! Looks like you have a crazy toddler running around just like us. Our son is 4 and SO full of energy to put nicely… lol. How old is your little one?”

“I LOVE your workout pics & inspirational stuff. While I’d love to say that I’m into fitness… the truth is that I go through spurts where I’m really into fitness, lol. Has that always been a thing for you or is it something newish?”

What you’re doing here is looking for connection points, always try to end with a question to encourage the conversation to continue.

If someone isn’t really engaging (sending short, 1-2 word replies), don’t push it. They’re probably busy and you don’t want to be annoying. Just wrap up the conversation and mention you’ll chat soon.


Easy examples:

“Gotta pick up my kids from school. TTYL”

“Got to get ready to go out, talk soon.”

“Off to make/eat dinner! Have a great night. Nice chatting! Talk soon!”

The aim is to simply make a FRIEND!

If you have to go or they have to go, no worries, you can pick it up later.

PLUS, you should be posting regularly on your personal page so they get to know you more even when you aren’t chatting.


Learn to Listen and Solve Problems

You need to become really good at listening to folks and focusing on THEIR needs, problems or desires. This takes practice and for most folks it doesn’t happen overnight.

Your first goal needs to be becoming this person’s friend, listening to what they say.

Once you can genuinely say that you have connected and would consider them an internet friend. You can then start to ask questions to clarify a potential problem so you can offer a solution.


Example #1: You’ve been talking about travel (or other interests) and all the places that you’ve each gone or want to go and what’s next on your list. Now you can start asking questions to see if they want more travel time, as time freedom is a solution that your opportunity can offer.

“How often do you get to take a trip?”

“Do you travel as much as you’d like?”

“Okay… if time and money was no object … how often would you be hitting the road?

Where would you go next?”

Most folks that are passionate about travel will definitely say they wish they could travel more, but their jobs or money is a limiting factor. Agitate the feeling of what they are missing with your own story or that of others. Make sure they really feel the pain of the problem before you offer them a solution…

“Seriously? You’d hit the road full-time if you didn’t have to work?”

“Really? You would travel once a month if you didn’t have the money constraints?”

“Me too! I can’t do it quite yet, but I’m working towards it.

“I’m in the fortunate position where I can go when and where I like, it’s wonderful.”

“ I have a business colleague who is in the fortunate position where they can go when and where they like … and they are showing me how to do the same.”

“Have you ever thought about doing something for yourself using the internet?”

“I may be able to help, but only if you are serious…”

“If I could show you a way you can earn money from your computer anywhere in the world, would you be open to taking a look?”

Yes … send a link to your funnel.

No … “No problem, I completely understand… perhaps now is not the right time and indeed it may never be right for you. Not for everyone is serious about having extra money and more time And that’s OK. Just in case you are a little bit curious as to what it was I’ve include a link.”  Send a link to your funnel.

What is it? … "I'd love to get into details here, but it would be like trying to give you a haircut over the internet. I wish I could, but it's impossible. I like to keep business a little more professional than a Social Media interaction. The webpage explains it all. And there’s no pressure then for either of us.” Send a link to your funnel.

​​​​​​​

Example #2: You’ve been connecting over kids, talking to a stay-at-home mom/dad. Joke, laugh, have fun. But listen for clues of dissatisfaction, problems or dreams..

They may mention the long hours that their spouse has to work, or that they have to travel for his job, or that they’d love to support or treat their family. Get a new car, new house, holiday, education fund for the kids …etc

“I TOTALLY get it. (Problem) is SO hard on a family. Problem, dissatisfaction or lack of dream … SUCKS. Honestly, we got to the point that we’d do whatever we could to solve problem/fulfil dream. I never saw myself as a business type person, but we actually started a side hustle at home and are building/have built up money every month - so we can/have – solve/d problem/fulfil dream.”

“Have you ever thought of doing something for yourself to solve problem/fulfil dream?”

Yes … send a link to your funnel.

No … “No problem, I completely understand… perhaps now is not the right time and indeed it may never be right for you. Not for everyone is serious about having extra money and more time And that’s OK. Just in case you are a little bit curious as to what it was I’ve include a link.”  Send a link to your funnel.

What is it? … "I'd love to get into details here, but it would be like trying to give you a haircut over the internet. I wish I could, but it's impossible. I like to keep business a little more professional than a Social Media interaction. The webpage explains it all. And there’s no pressure then for either of us.” Send a link to your funnel.


This Is How To Use Social Media to Grow Your Online Business?

​​​​​​​

Action on social media will bring it's rewards... so make it a habit to contact 20, 30, 40, 50 people a day and you will see BIG rewards.