In internet marketing, a landing page is a standalone web page, created specifically for the purposes of marketing. It’s where a visitor “lands” when they have clicked on something that interests them about your business. A well-crafted landing page can greatly increase conversions from vistors.
You should not direct visitors to your general website, as this is often just a brochure for your business. For every offer you make you need to direct folk to a specially-designed landing page that gives them exactly what they want.
Have A Goal For Each Landing Page What do you want to accomplish in marketing terms.
Do you want to collect an email, address, phone number, offer a product or service?
Or just move people along your sales funnel!
You Must Have A Clear Call to Action Once you know what your goal for your landing page is, you need to have a clear call to action. This is the most important part of any landing page. The call to action should be supported by everything that is on your landing page, headline and body copy togetjher with images and video.
Simple is Best Effective landing pages are simple. They don't include any extraneous information that might distract visitors and prevent them from taking the action you want. The body copy is clear, concise and persuasive. Every single sentence and word on a successful landing page support the call to action. They tell visitors what they want to know in as few words as possible, and get people to take the action required as quickly as possible.
Only Ask For The Information You Really Need
If you're asking for an email make sure you just ask for that. Anything more decreases the chances that they’ll give it.
If you’re asking them to buy, make it as easy as possible. Keep it as simple and concise as possible. Wait to ask them for additional information until after their order has been placed.
Cost Of Landing Pages
The cost of a good landing page can be expensive especially when starting out. AS cab be seen by the cost of the leading providers below. The good news is that you can get one of the best leadpages-optin pages for free by clicking the box below.