Instagram marketing needs to be in your online marketing strategy because this platform has grown immensely over the years, and it continues to broaden its horizons. The photo-sharing app has gone a long way from once being a favorite for vacationers sharing their holiday pictures to now appealing to all kinds of influencers, advertisers, and brands.
At this point, it’s safe to say that your audience is using Instagram, and your competitors too.
But keeping on top of Instagram becomes a little complicated at times. Your target customers might be scrolling away on their feeds right now, the question for marketers is how and why they should be present on Instagram.
If your business isn’t already on Instagram, these Instagram marketing statistics will convince you why it should be and give you an idea of what you should be doing on the social platform.
In June 2018, Instagram reached the 1 billion monthly active users. (TechCrunch, 2018). That’s a big milestone for the mainly mobile photo sharing network! More than 500 million active users are using the platform daily. As of now, the Instagram app is one of the most popular social networks worldwide. A little over 5 years ago, in June 2013, Instagram had 130 million monthly active users. Since then, it’s grown 10 times.
Instagram is a social network that allows users to share and edit both photos and videos. Out of the social networks, only Facebook and Youtube have more daily active users than Instagram. Once used mainly by teens and young millennials, Instagram continues to grow as one of the most popular social media platforms, and the data tells us that it’s not going to change anytime soon.
So, if you were questioning whether your business should spend the time and money to invest in Instagram marketing, the tremendous number of monthly active users should be an indication of it's importance to you.
37.4% of internet users will access the Instagram platform at least once per month. That percentage is staggering!
People have been wondering how they can grow their following on Instagram, and improve their engagement so as to lock into this audience. If you have been neglecting your business’s Instagram account or haven't started one yet. It’s probably the right time to be building and improving your engagement through this amazing social media channel.
So how can you do that ?
Well, you can try and figure it all out on your own.
Or you learn from our experience. (Scroll Down)
Whatever your business you have a great opportunity to market your products or services using Instagram. Not only is there a huge market, but there’s an interested audience that you can reach without spending large sums of money.
According to Facebook in 2019, 83% of Instagrammers say they discovered new products and services on Instagram. This means that they are using Instagram as a channel to take inspiration from. The same study also reveals that by simply being on Instagram, businesses can make a positive impression on potential shoppers.
Instagram is not just playing a part as a discovery engine for brands, but it’s now taking bridging the gap between buyers and sellers even further, by introducing options like Instagram shopping and the newly introduced Instagram checkout.
The potential impact of using Instagram for marketers is growing. Instagram could possibly play a role at every step of your customer’s purchase process. Buyers are looking for inspiration through Instagram or researching the products before they finally make the purchase decision. It’s all these steps along the way where marketers can influence buyers using the Instagram marketing platform.
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